D24
GrowthBeginner5 weeks
Digital Marketing
Learn SEO, social media, and performance marketing strategies to grow brands and generate real leads online.
What you'll learn
SEO fundamentals and on-page optimization
Social media strategy and content planning
Running Google and Meta ad campaigns
Tracking performance and optimizing for conversions
Course details
Duration
5 weeks
Best for
Founders, marketers, and students entering digital marketing
On completion
Verified certificate & placement assistance
Compare enrollment modes
| Mode | Price | What you get |
|---|---|---|
| Live Class | ₹4,999 | Instructor-led live cohort with doubt-clearing sessions — includes both the course and internship certificates. |
| Recorded Batch | ₹2,999 | Full recordings of a completed live batch — includes both the course and internship certificates. |
| Internship | ₹2,499 | Work on 4 real projects with our team and earn an internship certificate (course certificate not included). |
| Self-Paced | ₹1,999 | Learn anytime with the full recorded curriculum and community access. |
Choose how you learn
Course Curriculum
A module-by-module breakdown of what you'll cover in Digital Marketing.
01
Getting Started & Environment Setup
Week 1- Creating free Google Ads and Meta Business Suite accounts
- Setting up a GA4 property and Looker Studio access
- Creating a free Canva account
- Signing up for a SEMrush or Ahrefs trial
02
Marketing Fundamentals & Strategy
Week 2- The marketing funnel (AIDA) and customer personas
- Positioning, messaging, and brand voice
- Core KPIs: CAC, LTV, ROAS
03
Search Engine Optimization
Week 2- Keyword research and technical SEO audits
- On-page and local SEO
- Core Web Vitals and link-building basics
04
Content Marketing & Copywriting
Week 3- Content strategy and editorial calendars
- Long-form blog writing and landing page copy
- Email copywriting and content repurposing
05
Paid Social, Search Ads & Analytics
Week 4- Meta Ads Manager and Google Ads (Search & Display)
- Audience targeting, segmentation, and budget pacing
- GA4 setup, conversion tracking, and attribution models
06
AI-Assisted Content & Automation
Week 5- Prompt engineering for marketing copy and AI image/video generation
- Brand-safe AI workflows and AI-generated A/B copy variants
- Marketing automation platforms: workflows, lead scoring, drip sequences
07
Personalization & AI-Driven Targeting
Week 5- AI-driven audience and lookalike targeting
- Dynamic creative optimization and personalization at scale
- AI-assisted reporting, anomaly detection, and budget allocation
Tools & Technologies
Hands-on practice with the same tools used by working professionals.
Google Ads
MetaMeta Ads Manager
GA4GA4 & Looker Studio
HubHubSpot
SEMSEMrush / Ahrefs
CanCanva Magic Studio
ClaClaude / ChatGPT
Real-Time, Industry-Based Projects
This is project-based learning modeled on real industry scenarios — you'll build portfolio-ready work as you go, not just watch lectures.
Full-funnel product launch campaign across paid social and search with GA4 conversion tracking
Local business SEO audit and turnaround tracking keyword rankings and traffic lift
5-7 email lifecycle nurture sequence with behavior-based segmentation and triggers
AI-generated ad creative test benchmarked against a human-made control
Cross-channel marketing analytics dashboard with an automated weekly summary
Every course includes a guided internship on top of your project work — so you graduate with real experience, not just a certificate.
Communication & Soft Skills
Built into every course, alongside the technical curriculum.
Communication Skills
Practice explaining technical work clearly to teammates, managers, and clients.
Practical AI Skills
Hands-on training in using AI tools well — prompting, everyday workflows, and where AI actually helps versus where it doesn't.
Teamwork & Collaboration
Work in small project teams using real workflows like stand-ups and code reviews.
Problem Solving
Build the habit of breaking down ambiguous problems into clear, solvable steps.
Time Management
Learn to plan, prioritize, and deliver project work against realistic deadlines.
Presentation Skills
Present your project work and results with confidence, as you would to a client.
Resume & Profile Building
Build a strong resume, LinkedIn profile, and project portfolio that recruiters notice.
Interview Preparation
Mock interviews and portfolio reviews to get you ready for real job applications.
Who's teaching this
Prasanth J
Founder · Zoho One Expert & Corporate Trainer
Microsoft Certified: Power BI Data Analyst AssociateBefore Data24Zone trained anyone else, its founder was already doing the work — delivering corporate and campus training in data analytics, Power BI, and the Zoho suite across colleges and companies. 10,000+ learners trained, same standard every course is built to.
Meet the founderCareer & Placement Support
100% of students enrolled in Digital Marketing get full access to placement support — real tools and guidance, not just a promise. This is support and access, not a guaranteed job outcome.
Resume Builder
A resume auto-built from your real completed projects and certificates, ready to export.
Shareable Portfolio
A public portfolio page showcasing your approved projects, with a link you can share with employers.
Interview Preparation
Guidance on presenting your projects and experience clearly in real interviews.
Peer & Mentor Community
Ongoing access to our learner community for questions, feedback, and support after you finish.
Student Reviews
“My ad spend finally converts to real leads instead of just impressions.”
Gowtham S
Small Business Owner
“Practical, current, and focused on results rather than vanity metrics.”
Ramya Krishnan
Marketing Executive
Frequently Asked Questions
What will I learn in the Digital Marketing course?
You'll learn: SEO fundamentals and on-page optimization; Social media strategy and content planning; Running Google and Meta ad campaigns; Tracking performance and optimizing for conversions.
What tools and technologies does the Digital Marketing course cover?
This course covers: Google Ads, Meta Ads Manager, GA4 & Looker Studio, HubSpot, SEMrush / Ahrefs, Canva Magic Studio, Claude / ChatGPT.
Is the Digital Marketing course beginner-friendly?
Yes — this is a beginner-level course, and every course (including this one) starts with a "Getting Started & Environment Setup" module covering tool installation before the real curriculum begins.
How long does the Digital Marketing course take to complete?
The course is designed to be completed in approximately 5 weeks, depending on your pace.
What enrollment options are available for Digital Marketing?
Live Class (₹4,999) — Instructor-led live cohort with doubt-clearing sessions — includes both the course and internship certificates. Recorded Batch (₹2,999) — Full recordings of a completed live batch — includes both the course and internship certificates. Internship (₹2,499) — Work on 4 real projects with our team and earn an internship certificate (course certificate not included). Self-Paced (₹1,999) — Learn anytime with the full recorded curriculum and community access.
Is there an internship option for Digital Marketing?
Yes — enrolling in the Internship track (or the Live/Recorded tracks, which include it) means working through 4 real projects with our team and earning a separate Internship Certificate, in addition to the course completion certificate for Live/Recorded enrollments.
Will I get a certificate after completing Digital Marketing?
Yes. Self-paced enrollment earns a course completion certificate once your final project is reviewed and approved. Internship enrollment earns an internship certificate once all 4 internship projects are approved. Live and Recorded enrollments earn both. Every certificate is publicly verifiable on our website and can be added directly to your LinkedIn profile.
What kind of projects will I build in Digital Marketing?
You'll work on real projects such as: Full-funnel product launch campaign across paid social and search with GA4 conversion tracking; Local business SEO audit and turnaround tracking keyword rankings and traffic lift; 5-7 email lifecycle nurture sequence with behavior-based segmentation and triggers; AI-generated ad creative test benchmarked against a human-made control; Cross-channel marketing analytics dashboard with an automated weekly summary.
Is placement support included with Digital Marketing?
Yes — every enrolled student gets full access to our placement support: resume building, a shareable project portfolio, mock interview preparation, and guidance applying what you've built to real job applications. This is support and access, not a guaranteed job outcome — how quickly it leads to an offer depends on the market and your own effort.
